Why captions still matter
Captions drive depth: saves, comments, and dwell time. That’s engagement the algorithm loves.
30 caption hooks (copy & paste)
- “If you only learn one thing today, let it be this—”
- “Nobody talks about this part of [topic]…”
- “I tested 3 methods so you don’t have to:”
- “I wish I knew this when I started:”
- “Quick story: I almost gave up because…”
- “The rule I use for every [task]:”
- “PSA for anyone doing [topic] in 2025:”
- “I made every mistake with [topic]. Here’s the fix:”
- “Do this before you [action]:”
- “The 60-second framework that changed my [result]:”
- “This is why your [result] is stuck:”
- “The myth about [topic] that won’t die:”
- “Here’s my 3-step checklist:”
- “New data just dropped—here’s what to change:”
- “Save this so you don’t forget:”
- “Steal my template for [outcome]:”
- “If you’re overwhelmed, try this:”
- “I asked 10 experts. They all said:”
- “This took me 5 years to understand:”
- “What I’d do differently if I started today:”
- “The lazy way to get [benefit]:”
- “Stop doing this. Do this instead:”
- “This tiny tweak boosted my results by 2x:”
- “You don’t need [complicated step]. Try this:”
- “Bookmark before the algorithm hides it:”
- “Rant: we need to talk about [topic]”
- “3 questions to ask yourself before [action]:”
- “What nobody teaches in courses:”
- “My unpopular opinion about [topic]:”
- “Proof that simple beats perfect:”
10 CTA templates
- “Comment ‘GUIDE’ and I’ll DM the checklist.”
- “Save this so you can use it later.”
- “Tag a friend who needs this.”
- “Which one are you trying first? 1, 2, or 3?”
- “Follow for weekly templates like this.”
- “Reply ‘YES’ if you want the full breakdown.”
- “DM me ‘PLAN’ for the PDF.”
- “Share this with your team.”
- “Want the spreadsheet? Say ‘SHEET’.”
- “Vote below: keep this coming? 👍 / 👎”
Formatting that boosts readability
- Break lines every 1–2 sentences.
- Use bold key phrases (where supported) and short lists.
- Put the most important line first.
Example caption (plug-and-play)
“Stop posting Reels without this checklist.
Hook, problem, promise, proof, CTA.
Save this. Comment ‘GUIDE’ if you want my exact script.”